![decathlon: Guess what? Decathlon now has a new name, and there's a reason behind it - The Economic Times decathlon: Guess what? Decathlon now has a new name, and there's a reason behind it - The Economic Times](https://img.etimg.com/thumb/msid-94825806,width-650,height-488,imgsize-29016,,resizemode-75/decathlon.jpg)
decathlon: Guess what? Decathlon now has a new name, and there's a reason behind it - The Economic Times
![Customers are seen in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution of sports Customers are seen in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution of sports](https://c8.alamy.com/comp/2CYY1J3/customers-are-seen-in-an-aisle-at-the-french-sports-equipment-and-sportswear-company-decathlon-store-in-merignac-near-bordeaux-july-10-2014-the-group-number-one-in-french-distribution-of-sports-equipment-with-730-stores-worldwide-of-which-262-are-in-france-focuses-on-the-variety-of-its-in-house-brands-to-accelerate-its-growth-and-its-expansion-plans-picture-taken-july-10-2014-reutersregis-duvignau-france-tags-business-2CYY1J3.jpg)
Customers are seen in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution of sports
![Decathlon Logo on the Facade of a Store in Madrid, Spain Editorial Stock Photo - Image of shop, popular: 219320073 Decathlon Logo on the Facade of a Store in Madrid, Spain Editorial Stock Photo - Image of shop, popular: 219320073](https://thumbs.dreamstime.com/b/madrid-spain-may-decathlon-logo-facade-store-french-company-largest-sporting-goods-retailer-world-219320073.jpg)
Decathlon Logo on the Facade of a Store in Madrid, Spain Editorial Stock Photo - Image of shop, popular: 219320073
![An employee installs soccer balls in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution An employee installs soccer balls in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution](https://c8.alamy.com/comp/2E5P0HH/an-employee-installs-soccer-balls-in-an-aisle-at-the-french-sports-equipment-and-sportswear-company-decathlon-store-in-merignac-near-bordeaux-july-10-2014-the-group-number-one-in-french-distribution-of-sports-equipment-with-730-stores-worldwide-of-which-262-are-in-france-focuses-on-the-variety-of-its-in-house-brands-to-accelerate-its-growth-and-its-expansion-plans-picture-taken-july-10-2014-reutersregis-duvignau-france-tags-business-2E5P0HH.jpg)
An employee installs soccer balls in an aisle at the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution
![Customers leave the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution of sports equipment, with 730 stores worldwide, Customers leave the French sports equipment and sportswear company Decathlon store in Merignac near Bordeaux July 10, 2014. The group, number one in French distribution of sports equipment, with 730 stores worldwide,](https://c8.alamy.com/comp/2E63PG8/customers-leave-the-french-sports-equipment-and-sportswear-company-decathlon-store-in-merignac-near-bordeaux-july-10-2014-the-group-number-one-in-french-distribution-of-sports-equipment-with-730-stores-worldwide-of-which-262-are-in-france-focuses-on-the-variety-of-its-in-house-brands-to-accelerate-its-growth-and-its-expansion-plans-picture-taken-july-10-2014-reutersregis-duvignau-france-tags-business-logo-2E63PG8.jpg)